The Majority Illusion in Social Networks

Social behaviors are often contagious, spreading through a population as individuals imitate the decisions and choices of others. A variety of global phenomena, from innovation adoption to the emergence of social norms and political movements, arise as a result of people following a simple local rule, such as copy what others are doing. However, individuals often lack global knowledge of the behaviors of others and must estimate them from the observations of their friends' behaviors. In some ...

 Why Social Networks Fail

Identity management is what we all do, every day, consciously or unconsciously. We do it in-person, in face-to-face meetings at work, with our friends, and yes, even with our partners and lovers. But we do the vast majority of it consciously online. Identity management is simply the curation of the details of your life — what you choose to share, when and with whom. We’re doing it when we share a link on Facebook, or a video on YouTube. What network do we share this with? Who will see it...

 Sociological Metaphors for the Public

Social science and philosophy have generated a vast number of other metaphorical descriptions of the public, rooted in different and often scientific perspectives on systematicity and relation. These are technologies in the broad sense that they enable different kinds of questions to be asked. An account of these would include the public as: A Physical System or Mass: This metaphor underwrites work in mass commu- nications and allows one to ask questions like “What is the impact of a given...

 Social Networks Limit Interaction to "Autistic" Levels

It is hardly surprising that many participants find social interactions on Friendster formulaic. The social structure is defined by a narrow set of rules that do little to map the complexities and nuances of relationships in other contexts. Formula-driven social worlds require everyone to engage with each other through a severely diminished mediator—what I have else- where called autistic social software, as a metaphor to signal the structured formula that autistic individuals learn to nego...